Impacts of technology on ecommerce can be widely seen as a part of the digital industry. It boosts up your ecommerce business. E-commerce is more than just technology. It also features various aspects such as marketing, sales and management.
In today’s post, we talk about some cutting edge technologies that will have an impact on online retail. They increase both customer experience and efficiency of managing inventory, shipping, payments and so on.
The first thing comes to mind when thinking about online shopping is technology. E-commerce wouldn’t be what it is today without big data analytics. Moreover, machine learning or social media platforms connecting millions of people from all over the world. Today, there are different tools available to help you run your online shop more effectively. They make E-commerce easier, cheaper and less time-consuming.
The tools mentioned below are not specifically for Ecommerce but they can be used to boost your E-commerce business in many ways. So let’s have a look at some of them.
1. Artificial Intelligence (AI)
Machine learning works by giving computers detailed datasets so that it can learn how to perform certain task. Impacts of technology on ecommerce can be widely seen with the use of AI. Ecommerce professionals often use AI. It is mainly because the technology has improved over time making things possible that were unthinkable before AI was introduced. It allows us to understand consumer behavior better. Which means it helps retailers increase conversion rates & build loyalty programs based on individual customer preferences. But keep in mind that Ecommerce is more than just the products. It also includes marketing, shipping, payment etc. So E-commerce professionals need to know which aspects of Ecommerce they should focus on in order to benefit from AI.
2. Virtual Assistants
Another popular technology that many E-commerce professionals use nowadays is virtual assistants. Voice control devices like Amazon Echo or Google Home are an excellent way to boost E-commerce business. Through the use of smart home solutions and voice commerce. E-Commerce is evolving quickly, shopping by voice becomes more common every day. Thanks to virtual assistants and one can expect a massive growth in this area in near future.
3. Chatbots & Messengers Marketing
Ecommerce also uses chatbot. But they mainly help Ecommerce manage their chats with customers and answer questions quickly. E-commerce professionals can explore the emerging bot economy. Leverage messaging apps and APIs to power up E-commerce experiences in chatbots that may talk, work and even sell products on their behalf. E-tailers can use Messaging Apps API to create bots that engage users in one-on-one conversations. Through Facebook Messenger, Kik, Telegram, Skype or other popular platforms.
4. Personalization plugins
You may tailor your website so that it displays the most relevant material or items to your visitors by using personalization plugins. For example, depending on the time of day a visitor visits your site. The greetings messages like Good Morning, Good Afternoon, or Good Evening may appear on the home page.
Alternatively, your readers may receive various recommended blog entries based on their prior browsing activity. For example, someone seeking for “toys for infants” will be sent to the post “5 advice to pick an infant toy. While someone looking for “toys for toddlers” will be directed to the target article. The idea is that presenting your visitors with material that is according to their demands will improve their experience. This will help in gaining customer satisfaction and will boost your sale accordingly.
Final Thoughts
To sum up, there are a lot of impacts of technology on ecommerce and has influenced almost every field of life. Today, everything has absorbed technology to the extent that they can’t perform without it. Moreover, it has made ecommerce so easy and so simple. AI has tremendously shifted it from human to robots. They automatically perform the function according to visitor intentions. Moreover, with different tools and plugins, the page visuals and its automation has been possible. They don’t require someone to handle it all the time.